Targeted towards working women and housewives, the jewellery comprises diamond-encrusted rings, earrings and pendant fabricated in platinum and 18k and 22k gold. Disney Fine Jewelry made its debut with the Mickey Ears line. Following this, a new collection will be launched every month, and some of the upcoming collections include adaptations of Cinderella’s shoes and Winnie the Pooh.
The uniqueness of the collection is that the brand has its identity in its visual appearance hence does not need an introduction, this is very uncommon to most international and domestic jewellery brands which do not display an identity.
All Disney Fine Jewelry has gone through rigorous quality checks through every stage of production till final certification. The diamonds. gems and materials are certified by International Gemological Institute.